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Research papers

Client-driven convergence of the market research, CRM and competitive intelligence industries.

This paper presents a case study of an Australian employer association, Australian Business Limited, that developed a leading-edge 'insights' capability by bringing together into a single, integrated team its market research, market and competitive...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: Helen Simpson
February 27, 2005
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Citation

Simpson, H. (2005a, February 27). Client-driven convergence of the market research, CRM and competitive intelligence industries.. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/client-driven-convergence-of-the-market-research-crm-and-competitive-intelligence-industries-